Mintel Announces Six Packaging Trends for 2016
You Can Probably Guess One of Them is Related to Sustainability
Global market research provider Mintel recently announced its six packaging trends to look for in the global market in 2016. Included in the trends are implications for both consumers and brands.
“There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience. Digital print that creates ‘hyper’ personal experiences; clean-label messaging that enhances brand transparency and builds purchasing confidence; eco-responsible packaging that empowers social consciousness; next-gen hybrids that offer functional and environmental benefits alongside great shelf presence; right-sized product packaging that meets consumer needs and shifting use-occasions; and apps that support ‘mobile-engaged’ packaging.”
Read more about the trends HERE.