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March 29th, 2016

Packaging Trends List for 2016 Released and ...

Brands are Searching for Responsible Packaging Options

Packa2ging World released their packaging trends for 2016 and we see the narrative once again: sustainability matters. As brands are searching for environmentally friendly packaging options, consumers are putting the pressure on brands to be more environmentally responsible.

Two key initiatives are beginning to resonate: 1) focus on alternative package material sources (like molded pulp) and 2) catering to the 63 percent of U.S. consumers who have stated that reusable and re-purposable packaging is a key purchasing driver. Going forward, brands cannot afford to ignore this “ecologically friendly” purchasing driver as they develop their brand positioning and marketing strategies.

To read the full article click HERE.

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