Meeting the sustainability packaging demands of consumers.
The sustainability commitments of major brands is gaining momentum as consumers worldwide, especially millennials, search out what is often termed as eco friendly products. Alignment between the green buyer and environmentally friendly products can be found at Nestlé.
While it took two years, they have replaced the plastic packaging for 419 SKUs of their popular chocolate candy Smarties with 100% recyclable paper packaging. Commonly referred to as “paperization” of packaging, the company has taken their brand, one that is linked in so many positive ways to children, and created another positive by helping curb the use of plastics and the many issues this material imposes on the environment.
The circular economy.
Packaging paperization is part of what is commonly termed as the “circular economy” that is intended to curb the triple planetary crisis that involves the climate, biodiversity, and pollution. The World Economic Forum describes the circular economy as “an industrial system that is restorative or regenerative by intention and design. Nothing becomes waste. Enhancing circularity is an efficient lever to help society reach net-zero and by bringing our economy more into line with the earth’s boundaries.”
One key reason this is being embraced by companies so quickly is because consumers are now more than ever becoming more environmentally conscious shoppers. This is why in part they want to make product purchases from brands embracing sustainable packaging solutions utilizing paperization. By closing doors to non-recyclable waste generation, the economic benefit is far reaching for companies and their bottom line.
Input, output, and economic health.
In regards to the circular economy and its benefits, the Ellen MacArthur Foundation states, “These changes in input and output of economic production activities affect economy-wide supply, demand, and prices. Its effects ripple through all sectors of the economy adding to overall economic growth.”
Paperization of packaging is definitely good for business since “More than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives,” according to a recent report published in BusinessWire – a Berkshire Hataway company.” This same report indicates that 85% of consumers have become ‘greener’ in their purchasing in recent years.
Embrace paperization today. Avoid obsolescence in the future.
The facts for consumer brands to support paperization efforts of packaging are undeniable. Walmart is just one example where paperization is not just talk, but their core mission. This massive retailer has committed to having 100% recyclable, reusable, or industrially-compostable packaging in all their Private Brands by 2025. Again, not just some packaging, but all their product packaging in each of their 10,500 store locations will be sustainable.
Learn more about why packaging paperization is the right direction for the environment, your customers, and your business health by contacting EnviroPAK today. Our molded fiber packaging is the ideal sustainable solution to protect your products and your brand image with consumers.
