Sustainability Can Give Competitive Advantage?

Companies Benefit from Disclosing Commitment to Sustainability

Logo is property of Entrepreneur Magazine

Logo is property of Entrepreneur Magazine

Entrepreneurs face a much different business climate today than their counterparts did 20 to 30 years ago. A strong sustainability effort can be as important as measuring profit and loss when investors are deciding where to put their money. A recent article in Entrepreur Magazine says today’s entrepreneurs are responding to the trend by developing products and services that meet these sustainability parameters.

By putting sustainability at the core of their strategies, today’s entrepreneurs can position themselves ahead of the pack as more investors integrate these factors into their investment decisions. So by disclosing and promoting your sustainability initiatives, companies can gain a competitive edge when taking their company public.

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