What Do Consumers Think about Sustainability?
New Survey Data says They Care … Maybe More than We Think?
How much do consumers care about the environment when it comes to packaging? According to recent survey data compiled at Packaging Europe.com, the majority of consumers think INSTANTLY of issues such as recycling and disposal when they think of sustainable packaging. Consumers also value packaging with the lowest possible material input or a small packaging size in relation to the contents as well as the recyclability of the packaging. Molded pulp would more than qualify for that preference.
The survey also shows a surprisingly high level of consumer willingness to pay more for products with sustainable packaging. To read the full article, please visit this link HERE.