How much are consumers willing to spend
New research has found that public opinion has turned so far against plastic use that a majority of people would pay a premium to see their goods packaged in eco-friendly materials.
The study surveyed participants for their preferences related to sustainable packaging along with their willingness to pay more for products with environmentally friendly packaging. 65% of those polled said they associate plastic with ocean pollution, while 57% said they saw it as harmful.
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