These premium fishing pliers were not only corrosion resistant, but featured a unique 90 degree angle for easy hook removal. It had everything, except 100% biodegradable molded fiber packaging.
“We’re advancing shared environmental goals through strategic engagement with our suppliers. EnviroPAK is one of those suppliers essential to helping make this possible.”
Senior VP, In-Store Packaging, Fishing Products Manufacturer
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Pistol Grip Fishing Pliers
Thermoformed PET Plastic
Problem
The product was made for water, but the packaging wasn’t.
Removing hooks from fish is easy with these popular fishing pliers. But it’s tough on the environment (and brand image) if the plastic tray containing these pliers is lost in the water. The manufacturer needed a 100% biodegradable tray solution that could also fit inside existing exterior paper packaging. Adding to the complexity of this hybrid solution was how the pliers had to be visible on one side and a sheath on the opposite side. It was clear to see EnviroPAK® had some smart thinking to do.
Solution
Fishing pliers that grab the attention of consumers.
One of the essential requirements the EnviroPAK® engineers met was designing a two part, interlocking molded fiber tray. Success was due in part to prototype testing and ensuring manufacturability on the production line. This premium finish tray not only had brand appeal in a retail setting, it was also highly visible on 2 sides of the existing exterior packaging. It was more than just a hybrid solution. The 100% biodegradable tray was a natural fit for the environment.
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